By now, I’m sure you’ve seen, if not heard of, the advertisement that isn’t from Burger King®.

Gone are the days of the “typical commercial” where a company or product is shown on the screen while a droning voiceover tells you why you should buy, buy, buy.

And they’re no longer occupying just 30 seconds of our time.

Or are about a single subject matter.

Switch on the tv. Fire up your computer. Take your handheld device out of your pocket today and you’ll be greeted by an array of stories that tend to treat the place of business or material object that they’re selling as an afterthought.

In the almost 3 minute video that currently has 4 million views on YouTube, the actual product being sold isn’t mentioned until we’re 25 seconds in and, even then, it’s only presented as generic text on the screen. Who reads that stuff anymore? It’s not until almost a full minute has passed before we even see what they’re really selling… the actual burger. And, it’s not being shown as a glamorous product shot that causes our taste buds to come to life, either.

And that’s why we never feel like we’re being sold to. And we walk away with a deeper sense of purpose. Because the message is much more than “C’mon down to BK and grab yourself a burger, fries and a drink.” It’s about making a difference in the world. Standing up for those that are bullied.

The beauty is, we end up wanting a Whopper Jr.® even more.
Burger King® jumps up a few notches in our fast food hierarchy.
All because we were educated through a moral call to action and an emotional connection was made.

A bthestory Brand Film and Product Persona approach cinematic commercials, corporate presentations, and video campaigns in much the same way. And we’d love to show you how. So you can tell the world how great you are while leaving a footprint on today’s social landscape.

What’s your story . . .